I'm Blake Burnett. Your go to digital marketing pro!
Blake crafts exceptional B2B and DTC strategies, harnessing the power of data-driven campaigns to transform businesses into industry leaders.
Adept at uniting talents from diverse backgrounds, Blake fosters an environment of innovation and collaboration that delivers results.
Blake's razor-sharp analytical skills enable them to fine-tune audience segmentation, budget allocation, and campaign pacing, ensuring spectacular performance.
With an extensive array of skills and platform experience, Blake is a force to be reckoned with in the digital marketing landscape. Here is just a few of Blake's key industry skills.
Commendations from Fellow Professionals
Blake was a paid media consultant to Jivox while he was on the Leadtail team, to which we outsourced our social media programs. One big challenge we faced at the time was using LinkedIn Lead Generation to produce marketing qualified leads. I most appreciated Blake's thinking outside the box that helped us reach and often exceed our target. Well done, Blake!
I had the opportunity to manage Blake at Iron Horse while he worked as a Senior Manager, Performance Media. His exceptional expertise in performance media strategies and meticulous attention to detail consistently resulted in outstanding campaign outcomes. Additionally, Blake's ability to lead and inspire cross-functional teams, combined with his strong analytical skills, make him an invaluable asset for any organization aiming to achieve remarkable results in the digital advertising landscape.
Having worked closely with Blake I can confidently say he would be an asset to any organization. Blake has a wide range of skills and abilities, takes initiative, and goes the extra mile. Specifically, as a Paid Social Media Manager Blake put in considerable time and effort to improve his skills and abilities, staying on top of the trends and changes to platforms while keeping a firm hand on each account.
As Blake's manager at Fossil, he always demonstrated a sense of urgency of high profile projects as well as being a very quick learner. He was able to adapt quickly to changing environments and responsibilities. He was able to self manage and develop his own project trackers to better perform his job.
There are three questions that need to be answered before a client's thought can turn into a real strategy:
Is it possible? Will it perform? And even if we can do it... should we?
Blake is incredible at answering all three of those, finding just the right balance of platforms, strategies, and tactics to deliver results on the ideas we should do, and finding creative replacements for the ideas we shouldn't. Can't recommend working with him enough.
Download a copy of Blake's resume and share it with your hiring manager.
A Showcase of Blake's Diverse Clientele
Discover my expertise in leveraging the unique strengths of various social media channels to amplify your brand's presence.
Picture Facebook as the ultimate Swiss Army knife for marketers, unlocking doors at every stage of the marketing funnel. From sparking curiosity to igniting brand loyalty, this platform is the jack-of-all-trades that keeps your audience coming back for more.
(Best for: Awareness, Conversion, Loyalty)
Imagine Instagram as the glossy storefront window display of the digital world, capturing hearts and minds in the awareness and consideration stages. With an arsenal of eye-catching visuals, it lures your audience into your brand's embrace, leaving them yearning for more.
(Best for: Awareness, Consideration)
Picture TikTok as a thrilling rollercoaster ride, launching your brand into viral fame and awareness. With its contagious, short-form video magic, this platform has the uncanny ability to propel users from casual observers to passionate advocates.
(Best for: Awareness)
Envision Twitter as the pulse of the online universe, beating in real-time and breathing life into the awareness and consideration stages. With the power of hashtags and trending topics, this platform transforms casual onlookers into loyal brand ambassadors.
(Best for: Awareness, Consideration)
Think of LinkedIn as the savvy business suit that commands attention and respect in the B2B realm. Excelling at the consideration and conversion stages, this platform masterfully strikes deals and forges lasting connections among professionals and decision-makers.
(Best for: Consideration, Conversion)
Consider YouTube as the mesmerizing storyteller that captivates audiences in the awareness, consideration, and conversion stages. Like a cinematic masterpiece, this platform's engaging visuals and narratives compel viewers to embark on a journey with your brand, nurturing loyalty and advocacy along the way.
(Best for: Awareness, Consideration, Conversion)
With a diverse background spanning agency and brand-side roles in marketing, project management, retail buying, and entrepreneurship, Blake has leveraged his unique analytical and creative abilities to excel in a variety of sectors, driving growth and delivering measurable results for clients while staying current with industry trends.
As Associate Director, Paid Media, Blake oversaw all media within the agency's B2B tech vertical, with a focus on FinTech. He consistently achieved client CPL goals month-over-month through data-driven strategies, advanced audience targeting, API integrations, and close collaboration with analytics teams.
As a Sr. Manager, Paid Performance Media, Blake spearheads data-driven strategies, managed budgets, and delivered exceptional client satisfaction.
As a Manager, Paid Media, Blake executed successful paid media campaigns, tripled client budgets, implemented strategic B2B campaigns consistently hitting top KPI's and reaching client goals, and managed multiple accounts across various platforms.
As Founder, Blake oversaw operations, implemented effective SEO & social media strategies, web UI/UX, creative design, branding and managed international product sourcing.
As Marketing & E-commerce Specialist, Blake managed B2C & B2B sales data, developed strategies to accelerate eCommerce growth, and maintained key online accounts.
As Account Executive, Blake maintained relationships with retail buyers, managed sales orders, and coordinated with international partners.
As Assistant Project Manager, Blake managed multiple projects, developed analysis reports, and ensured timely delivery within budget.
As Procurement Project Coordinator, Blake tracked project expenses, managed inventory, and collaborated with various teams to create strategic advantages.
Don't hesitate to get in touch!